Front End UI Developer...

Hybris, WordPress, HTML5, JS, CSS3
+ Responsive Web Designer

Dorset, Hampshire, Berkshire
London, Surrey, Sussex, Europe.


Craig K West - Front End Developer
Dorset / Hampshire / Berkshire / London / Surrey / Sussex / Europe

Hi, I’m Craig, a Freelance Front End UI Developer

Dorset, Hampshire, Berkshire, London, Surrey, Sussex, Europe.

Available early August 2016, Book Me Now

Living in the New Forest (between Dorset & Hampshire / UK) I am very happy to travel within a 50/ 60 mile driving radius of BH23 7DS see a radius map.

For certain projects and ’incentives’ I am more than happy to travel to London & Europe and naturally, I can work full or part remotely on projects too.

As a frontend developer, I design & build websites using: HTML 5, CSS 3, JavaScript & jQuery, WordPress (Front & Back End), Hybris - Java eCommerce platform (Front End), Visual Studio - .NET (Front End) & of course Adobe® Photoshop.

Over 17 years as a Web Designer & Front-End Developer I have honed an 'elbows deep' awareness of the fast paced & exciting environments busy projects have to offer, delivering on-budget & on-time to tight deadlines & unexpected campaign developments.

View Online CV  Linkedin Profile

Skill Charts

My day-to-day 'CORE' Front End Developer Skills

HTML 5 / CSS 3

Handcoded HTML5 / CSS3

JS / jQuery

Write less, do more.


Hybris Front End UI Developer


WordPress Front End


WordPress Back End


Adobe® Photoshop

Skills +

Additional Frontend Developer Skills + Experience & Knowledge


Code: Experience, Knowledge & Exposure

Front End Developer - additional skills

• Handcoded HTML5/CSS3 • Bootstrap & Foundation • Hybris Front-End UI Developer • VisualStudio (.NET)
• WordPress Development • Adobe® Dreamweaver • Responsive Web Development (RWD) • HTML Mocks/ Prototypes
• GIT Version Control • Cross-browser Compatibility • (OO) Javascript • UI/UX Development • W3C standards • Debugging


Design: Experience, Knowledge & Exposure

Front End Design - additional skills

• 960 Grid & Responsive frontend design • Image manipulation • Colour theory • Wireframing • Prototyping
• Adobe® Photoshop • Understanding brand guidelines • Strong attention to detail


Recent Front End Development Experience

// 2015

Berry Bros. & Rudd Ltd.

Senior, Lead Front End Developer // APR 2014 - MAR 2015

eCommerce Hybris platform (HTML 5, CSS 3, Javascript - jQuery)

Hybris Frontend Web Developer using the following technologies:
• Hybris Software (e-commerce multi-channel commerce)
• Eclipse IDE for Java EE Developers
• SourceTree (Git & Mercurial client)

Day-to-day skills:
• Hybris 5.1 development for responsive (Web, Tablet, Smartphone)
• Responsible for all aspects of front end development for the eCommerce website
• Full lifecycle, from creating wireframe HTML designs through re-templating & final handover
• Integrating with + supporting a large Java based development team as a key player
• Writing and utilising semantic, lightweight & scalable HTML5, CSS3 + JavaScript & jQuery
• Working to strict deadlines, prioritising workflow and adhering to the projects milestones
• Utilising & Customising: .jsp's, .tag's, .impex & Hybris: CMS, HMC, HAC

// 2014

Freelance + (Ivory & MediaStation)

Front End Web Developer // 2007 - APR 2014 (7 years)

Principal Frontend Developer, Front & Back End WordPress Developer, Web & Digital Designer HP, BP, Intel, Microsoft, Vodafone, Nokia (Ivory creative experience agency) BAE Systems, RBC Royal Bank (Mediastation creative agency - now Smart Cookie)

Day-to-day skills:
• HTML5, CSS3, JavaScript, jQuery
• Expert knowledge of ADOBE® PhotoShop
• Dreamweaver, FTP clients, Microsoft Visual Studio
• ‘Ground Up’ Websites, Micro-sites & HTML Emails
• Building Cross-browser, Responsive, User friendly websites
• Wireframing, HTML & CSS prototyping
• WordPress Front and Back end development
• Google Webmaster Tools, Download efficiency, SEO
• Cross Browser / Cross platform, W3C Standards
• Digital design, Brochure design, Exhibition print design

• Various Freelance Projects from Micro-sites to full eCommerce solutions (Please enquire for more info.)

// 2007

Artrageous Web Design, i-Graphic Web Design & Development
(Joules, Sony, Goodwood, Windsor Castle)

Freelance Front End Web Developer ( UI /UX)
Web Designer / Graphic & Digital Designer // MAY 1995 - APR 2007

[Artrageous Designs & I-Graphic 1995-1998 - then freelance 1998-2007]

With a genuine passion for all things digital, I design to high standards for web and print, have a pro-active approach and I'm able to show initiative/ ideas to constantly improve the quality of the projects I work on.

Day-to-day skills:
• Brainstorming and conception through to layout design and production of large graphic projects.
• Corporate material design: invites, brochures, business cards, letterheads, press adverts, etc.
• Superb communication skills enabled me to speak clearly to clients ensuring insight to their needs.
• Responsible for the conception, design and execution of all types of digital and printed materials.
• Creating original logo designs, company branding and marketing campaigns.

Summary Bullets:
• Creative Problem Solver.
• Eye catching and creative work.
• Upbeat and enthusiastic.
• Solid IT Background.
• Organisational.
• Good team spirit with a positive attitude.
• Highly Self-Motivated.
• Reliable; Loyal; Enthusiastic; Analytical; Flexible and Quick to Learn.